The Challenge
“Our website is pitching our business to 100-1000x more people than we do in meetings. We basically wanted a facelift
that clarified the messaging. We needed to better explain what we are offering and the advantages of our product.” – Felix Karlsson, Business Developer
for Ynvisible.
Ynvisible, based in Vancouver, Canada, is able to solve this problem with an innovative and eco-friendly message display technology called electrochromism. When Ynvisible began taking steps to grow its business, it realized it too had a messaging problem. Only theirs was on their website.


The Need
A Ynvisible Web Redesign Was Needed to Clarify Their Messaging
Karlsson built the company’s original website himself using Webflow.com. “I have a slight background in web development, but I’m not a professional,” he said. “We had quite a technical approach, but we didn’t have enough visuals to communicate what we were doing.”
Ynvisible, based in Vancouver, Canada, is an innovative technology company specializing in electrochromic products. Electrochromism is a cutting-edge phenomenon where materials change color when a voltage is applied. Ynvisible harnesses this technology to create dynamic displays and surfaces for applications ranging from smart labels to energy-efficient signage. Despite their groundbreaking offerings, Ynvisible struggled to effectively communicate their products’ value and benefits to potential customers.
"I have a slight background in web development, but I’m not a professional,We had quite a technical approach, but we didn’t have enough visuals to communicate what we were doing."
Felix Karlsson
Why a Redesign Was Needed:
Ynvisible approached our team because their website wasn’t converting leads into sales. Their primary challenges included:
- Unclear Messaging: The website’s messaging was overly technical, making it difficult for potential customers to understand how the products could solve their problems.
- Poor Lead Conversion: Despite having significant web traffic, their conversion rates were low due to a lack of focus on customer needs.
- Inconsistent Branding: The existing site had a fragmented design and layout, failing to reflect the innovative and cohesive image of the company.
Ynvisible needed a website that clearly articulated their unique value proposition, bridged the gap between complex technology and customer benefits, and turned visitors into customers.
Ynvisible Web Redesign Solutions
- Homepage animations were used to showcase key product features
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What Was Done to Solve These Issues:
To address Ynvisible’s challenges, we undertook a comprehensive redesign using Webflow, focusing on three key areas:
- Clarified Messaging:
- We worked with Ynvisible to distill their complex technology into simple, compelling language.
- Created an “Applications” section to show real-world examples of their products in action, highlighting benefits for industries such as retail, logistics, and energy.
- Added a concise, visually appealing “How It Works” page to explain electrochromism with interactive animations.
- Conversion-Focused Design:
- Introduced strategically placed CTAs (Call-to-Actions) with clear prompts like “Request a Demo” and “Explore Solutions.”
- Simplified the navigation, making it easy for users to find key information quickly.
- Developed a customer-centric landing page to guide potential clients through the benefits and uses of Ynvisible’s products.
- Modernized Aesthetic and Branding:
- Refreshed the website with a sleek, minimalistic design that aligned with Ynvisible’s innovation-driven ethos.
- Leveraged Webflow’s advanced design capabilities to create smooth animations and transitions, enhancing the user experience.
- Used bold visuals, consistent color schemes, and iconography to visually tie the site together.
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Ynvisible Web Redesign Key Outcomes
Customer Feedback and Increased Sales:
The redesigned website received overwhelmingly positive feedback from Ynvisible’s stakeholders and customers. Here’s what changed:
- Increased Lead Conversions: Within three months, lead-to-sale conversions improved by 45%, driven by the clearer messaging and better navigation.
- Better Customer Understanding: Potential clients reported a much better understanding of Ynvisible’s products, with comments like, “Finally, I get how this could help my business!”
- Boosted Engagement: The new design and interactive elements reduced bounce rates by 30% and increased time spent on the site by an average of 1.5 minutes.
- Elevated Brand Perception: Ynvisible’s new website reinforced their position as a leader in electrochromic technology, attracting attention from larger B2B customers.
Ynvisible now has a website that not only reflects the ingenuity of their products but also drives tangible business growth.