SACT – Students Against Child Trafficking is a non-profit organization that seeks to educate school
The original SACT website had a powerful mission—fighting child trafficking—but it struggled to turn that mission into action. Built over time by various volunteers, the site lacked consistency, clarity, and direction. As a result, potential donors and sponsors often left without understanding what SACT stood for or how they could help.
Key pain points included:
Unclear Messaging: The site didn’t clearly communicate the urgency of SACT’s work or the impact they were making.
Poor Donation Experience: Givebutter forms were off-site and not well-integrated, making it harder for visitors to donate or follow through.
Disjointed Design: The layout felt cluttered and outdated, making it hard to navigate or take action.
Limited Functionality: WIX didn’t provide the flexibility needed to grow, especially with SACT offering free online courses for school-aged children on how to spot and prevent human trafficking.
To fix this, we migrated the entire website to LearnWorlds. The new platform supports SACT’s educational mission, unifies their messaging, and provides a cleaner, more intuitive experience. With a streamlined design, embedded donation options, and a centralized hub for their online courses, SACT is now equipped to engage donors, educate youth, and grow their impact.
Our team migrated the entire site to LearnWorlds, giving SACT a professional, purpose-built platform that matches the seriousness of their mission. We refined their messaging to focus on clarity and action—making it easy for visitors to understand what SACT does, why it matters, and how they can get involved. Donation opportunities were brought into the user journey more seamlessly by embedding Givebutter forms where they made the most impact. The online learning area was restructured into a clean, centralized hub for students, parents, and educators, making it easier to access free courses on spotting and preventing child trafficking.
The Results
Since the migration, SACT has seen a measurable boost in engagement across the board. Course enrollments have increased as the platform is now easier to navigate, especially for school-age users and their guardians. More visitors are staying on the site longer, exploring multiple pages and engaging with content. Embedded donation options have led to a noticeable rise in completed donations and returning supporters. Most significantly, the clearer messaging and improved design have attracted new sponsors—giving SACT the traction they needed to expand their programs and reach more communities in need.
To help SACT overcome its digital challenges and better connect with donors, sponsors, and students, we led a comprehensive website redesign with the following strategies:
Unified Messaging and Purpose-Driven Content
Refined the site’s messaging to clearly communicate SACT’s mission: ending child trafficking through education and community action.
Created a structured content flow that highlights the organization’s impact, programs, and how individuals can get involved or donate.
Elevated storytelling by featuring real-world outcomes, survivor-informed insights, and partner testimonials.
Enhanced User Experience (UX)
Simplified the site’s layout with a clean, intuitive design that makes it easy for parents, educators, and supporters to navigate.
Made the site fully mobile-responsive to support access from schools and devices of all types.
Focused on clear calls-to-action throughout the site—like “Start a Course,” “Sponsor a School,” and “Donate Now.”
Course Platform Integration
Migrated and structured their free online courses for school-aged children directly into LearnWorlds, creating a seamless educational hub.
Designed student- and teacher-friendly course pages with progress tracking, video lessons, and downloadable resources to support engagement.
Enabled easy sign-up and access for school partners, expanding reach across multiple districts.
Donation Experience Improvement
Integrated Givebutter forms more strategically into high-traffic pages to increase visibility and reduce friction in the donation process.
Added supporter-focused CTAs and donation appeal language to convert more visitors into recurring donors or sponsors.
Visual and Brand Refresh
Updated the site’s visual style with a professional, mission-aligned look that reflects the gravity and hope behind SACT’s work.
Included imagery that represents both the seriousness of trafficking prevention and the empowerment of informed youth.
Developed clear content sections for parents, schools, and community partners.
SEO and Long-Term Content Strategy
Refined on-page SEO elements like headings, metadata, and alt text to increase visibility for terms related to trafficking prevention and child safety education.
Added a blog/news section to share organizational updates, educational content, and stories from the field—supporting both engagement and search visibility.
Our new website finally captures who we are and what we stand for. It’s easier than ever for visitors to learn, donate, and get involved—and the results speak for themselves. We’ve seen a major increase in donations, church and corporate sponsorships, and overall engagement. It’s been a game-changer in every way.
Rick Naylor
