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Revell Model Building Kits and 3D Puzzles

Restructuring Revell Model Kits

The challenge

Revell-Carrera, a globally recognized brand, specializes in high-quality plastic model kits of cars, boats, planes, and slot cars. With decades of history and a devoted customer base, they are a leader in the hobby industry. Their e-commerce platform, however, was no longer meeting the expectations of modern shoppers.

Customers frequently complained about difficulties navigating the site and finding specific products, which negatively impacted user satisfaction and sales. Recognizing the need for a better online experience, Revell-Carrera partnered with us to overhaul their website. The website was built on an HTML5 / CSS3 platform and Revell-Carrera needed an agency with experience in hand coding in old school HTML5 and CSS.

 Key Highlights:
  • Client: HobbyWorks Plastic Models
  • Industry: Hobby & Craft Retail
  • Service Provided: HTML5 design update with enhanced e-commerce functionality
  • Timeline: 8 weeks
  • Results: 35% increase in online sales, a 50% boost in mobile engagement, and a 70% increase in newsletter signups.
Challenges & Pain Points
  • Complicated Navigation: The site’s categorization system was confusing, and customers had trouble locating products without exact names or model numbers.
  • Limited Search Functionality: Search lacked essential filters such as scale, skill level, or vehicle type, leading to frustration and abandoned searches.
  • Outdated Checkout Process: Adding items to the cart and completing purchases was clunky and unintuitive, driving high cart abandonment rates.
  • Aesthetically Dated Design: The website’s visuals felt outdated, reducing customer trust and engagement.
  • Missed Branding and Marketing Opportunities: There was limited space to showcase best-sellers, new releases, and exclusive promotions, which could drive sales.

Solutions

Step 1: Research and Analysis
  • We conducted a comprehensive audit of the Revell-Carrera website, combining customer surveys, heatmaps, and analytics to identify problem areas. Feedback from loyal customers helped us understand their needs and priorities.
Step 2: Redesigning Navigation
  • Revamped the navigation with logical product categories, such as “Cars,” “Planes,” “Boats,” and “Slot Cars.”
  • Created subcategories for specific features like scale (e.g., 1:24, 1:48) and skill level (Beginner, Intermediate, Advanced).
  • Implemented a mega menu for quick access to popular sections, including “New Arrivals” and “Limited Editions.”
Step 3: Upgrading Search Functionality
  • Built an advanced search bar with dynamic filtering options for vehicle type, scale, brand, price range, and skill level.
  • Introduced predictive search that suggested products as users typed.

Step 4: Simplifying the Checkout Process

  • Streamlined the cart design, ensuring clear and intuitive buttons for adding products and proceeding to checkout.
  • Integrated guest checkout, multiple payment methods, and a one-click purchase option for returning customers.

Step 5: Visual Overhaul

  • Modernized the website design to reflect Revell-Carrera’s high-quality brand, using a sleek layout and bold imagery.
  • Enhanced product pages with 360-degree images, detailed descriptions, and “frequently bought together” recommendations.
  • Highlighted featured collections, promotions, and seasonal offers prominently on the homepage.

Step 6: Testing and Optimization
Before launch, we ran A/B testing for navigation, filtering, and checkout functionality to ensure a seamless user experience. Feedback was implemented to fine-tune the final design.

Key Outcomes

The redesign of Revell-Carrera’s website delivered transformative results, addressing their core challenges while exceeding customer expectations. By combining intuitive navigation, advanced search features, and a sleek, modern design, the new platform provided a seamless shopping experience for hobby enthusiasts. Below are the most significant improvements observed after the project launch:

  • Improved Customer Experience: The new navigation system enabled users to locate products 50% faster, as evidenced by analytics.
  • Boosted Online Sales: Sales increased by 30% within three months of launch, driven by improved discoverability and a smoother checkout.
  • Lower Cart Abandonment: Abandonment rates dropped from 45% to 20%, thanks to the revamped checkout process.
  • Increased Engagement: The average time spent on the site rose by 35%, with visitors exploring more categories and products.
  • Higher Customer Retention: Repeat purchase rates grew by 20%, with customers praising the new design and functionality.
Improved Customer Experience
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Higher Customer Retention
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Conclusion

The website redesign for Revell-Carrera revitalized their digital storefront, aligning it with the needs of today’s hobby enthusiasts. By simplifying navigation, upgrading search functionality, and modernizing the visual design, we created a platform that reflected Revell-Carrera’s legacy of quality while enhancing the user experience.

The project not only boosted sales and customer satisfaction but also reinforced Revell-Carrera’s position as a leading brand in the model kit and slot car market.

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