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Redesigning Landmark Wines

Company Overview

Landmark Wines, nestled in the heart of California’s wine country, has been producing exceptional wines since its founding in 1974 by Damaris Deere Ford. With a rich heritage tracing back to her great-great-grandfather, John Deere—the inventor of the steel plow—Landmark Wines combines innovation and tradition to create world-class wines. The winery is named after the Ford family’s ancestral home in Bermuda, a storied landmark for 18th-century sailors crossing the Atlantic.

Specializing in hand-crafted Chardonnay and Pinot Noir, Landmark Wines is known for its exceptional quality and commitment to sustainable practices. Despite its celebrated reputation, the company sought to refresh its digital presence to better connect with its audience and share its unique story.

The challenge

The existing Landmark Wines website struggled to convert visitors into loyal customers. The brand’s messaging was unclear, leaving its unique history and value proposition overshadowed by a cluttered layout.

The Landmark Wines team identified the following issues:

  • Unfocused Messaging: Their rich history and brand story weren’t being communicated effectively.
  • Inefficient Lead Conversion: Potential customers weren’t engaging with the website’s purchasing or wine club enrollment options.
  • Dated Design: The site’s visual appeal lagged behind competitors, failing to reflect the elegance of the Landmark Wines brand.

To modernize its approach and boost sales, Landmark Wines turned to a redesign using WordPress.

Home Landmark Vineyards

Solutions

To address Landmark Wines’ challenges, the redesign began with an in-depth brand discovery process. We worked closely with the Landmark team to understand their rich history and core values. This insight informed the creation of a cohesive brand narrative, weaving their connection to John Deere and their Bermuda-inspired roots throughout the site. A dedicated “Our Story” page was introduced, blending historical imagery and an interactive timeline to captivate visitors and differentiate Landmark Wines from competitors. Additionally, product descriptions were rewritten to highlight the craftsmanship and unique terroir behind each bottle, reinforcing their premium appeal.

To address Landmark Wines’ concerns, we implemented a comprehensive redesign with these key strategies:

  1. Streamlined Branding and Messaging
    • Crafted a cohesive narrative highlighting Landmark Wines’ unique history, from the legacy of John Deere to the winery’s Bermuda-inspired roots.
    • Developed a user-friendly content structure to balance storytelling with product promotion.
  2. Enhanced User Experience (UX)
    • Simplified navigation with a clean, elegant layout that mirrors the sophistication of Landmark Wines.
    • Designed a mobile-responsive site optimized for all devices to capture modern wine buyers on the go.
  3. E-commerce Optimization
    • Integrated a robust e-commerce system for wine purchases and wine club memberships.
    • Implemented persuasive CTAs, such as “Join Our Wine Club” and “Explore Our Heritage,” to drive engagement.
  4. Visual Overhaul
    • Used high-quality photography to showcase the vineyards, winemaking process, and the bottles themselves.
    • Added interactive elements, including a virtual vineyard tour and a timeline of the winery’s history.
  5. SEO and Content Strategy
    • Refined metadata and keyword strategies to improve search engine visibility.
    • Introduced a blog section featuring articles about wine pairings, events, and sustainability efforts to engage customers further.

The new website beautifully reflects our heritage while making it easy for customers to explore and purchase. We’ve seen a significant boost in sales and customer engagement. It’s everything we hoped for and more!

Damaris Deere Ford

User experience (UX) improvements were at the heart of the redesign. The new site featured an intuitive navigation bar, enabling customers to easily find wine selections, join the wine club, or learn more about the winery’s heritage. We added a “Shop by Collection” feature, allowing users to filter wines by taste profile, varietal, or special editions. The e-commerce platform was revamped with faster loading speeds, seamless checkout functionality, and upselling opportunities such as pairing suggestions and limited-time offers. For mobile users, the site was fully optimized to ensure a flawless experience, with touch-friendly buttons, clear imagery, and fast-loading pages catering to modern on-the-go wine enthusiasts.

These strategic changes combined storytelling, design excellence, and cutting-edge technology to create a website that embodies Landmark Wines’ sophistication while delivering tangible results.

Key Outcomes

The redesigned website for Landmark Wines garnered glowing reviews from both the team and customers:

  • Increased Conversions: Wine sales via the website increased by 40%, while wine club sign-ups rose by 55%.
  • Stronger Engagement: Page views doubled, with visitors spending 30% more time exploring the site.
  • Positive Feedback: Customers praised the user-friendly design and the captivating storytelling that brought Landmark’s legacy to life.

Landmark Wines now stands out in the competitive wine market with a digital presence as elegant and timeless as the wines they produce.

 
Increase in direct website sales
0 %
Visitor retention on website
0 %

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