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BIGGBY COFFEE Franchise after

Biggby® Coffee Website Redesign

Company Overview

BIGGBY® COFFEE, founded in 1995 by two friends Bob and Mike (affectionately known as BaM), is a coffee franchise built on a foundation of love, community, and exceptional coffee. Unlike many competitors in the $47.5 billion coffee shop industry, BIGGBY® COFFEE’s franchise owners are deeply embedded in their local communities, creating warm and inviting spaces for customers to connect. With a commitment to innovation and inclusivity, BaM fostered a unique workplace culture that prioritizes every stakeholder’s voice, from baristas to customers.

Despite their growing popularity, BIGGBY® COFFEE recognized that their online presence did not reflect their vibrant community-driven spirit, leading them to invest in a website redesign to better connect with potential franchise owners and customers.

The challenge

BIGGBY® COFFEE’s previous website design was muddled and unfocused, which led to confusion for visitors and missed opportunities to convert leads into sales. The company faced several challenges:

  • Lack of clear navigation: Visitors struggled to find information about franchise opportunities, store locations, and the menu.
  • Uninspiring design: The website lacked the warmth and community feel that is integral to the BIGGBY® COFFEE brand.
  • Inefficient lead generation: The call-to-action buttons and forms were not optimized for conversions, resulting in a high bounce rate.
  • Non-responsive layout: The website was not fully optimized for mobile devices, alienating a significant portion of potential customers who primarily browse on smartphones.

BIGGBY® COFFEE needed a solution that would reflect their community-first values while streamlining the user experience to drive engagement and sales.

BIGGBY COFFEE Franchise before
BIGGBY COFFEE Franchise after

Solutions

To begin, the redesign process kicked off with an in-depth discovery phase, where the team conducted interviews with key stakeholders, including franchise owners, baristas, and customers. This step ensured the new website would reflect the authentic voices and values of BIGGBY® COFFEE. Analytics from the existing site were reviewed to identify high-traffic areas and pain points, while competitor research provided insights into industry best practices. Based on this research, the team created a sitemap and wireframes that prioritized user-friendly navigation, clear calls-to-action, and community-centric content.

The redesign team took a comprehensive approach to solve BIGGBY® COFFEE’s challenges and create a website that mirrored the heart of their brand. Key actions included:

1. Enhanced Navigation

  • A simplified menu structure made it easy for visitors to find key information, such as franchise opportunities, store locations, and the coffee menu.
  • A prominent search bar was added to ensure users could quickly access what they needed.

2. A Warm, Community-Focused Design

  • Bright, inviting visuals featuring real franchise owners, customers, and coffee shops were integrated across the site.
  • Testimonials and success stories from franchise owners were showcased to emphasize the personal touch of BIGGBY® COFFEE.
  • The brand’s signature orange and teal colors were utilized to evoke a sense of energy and warmth.

3. Optimized for Lead Generation

  • Strategically placed call-to-action buttons encouraged visitors to “Find a Location,” “Explore the Menu,” or “Become a Franchise Owner.”
  • Forms for franchise inquiries were streamlined, reducing friction and increasing submissions.
  • A dedicated landing page for franchise opportunities highlighted benefits, testimonials, and a clear next step to get started.

4. Mobile-First Design

  • A fully responsive layout ensured a seamless experience across all devices, capturing the growing number of mobile users.
  • Faster loading times improved user satisfaction and retention.

5. Integration of Community Features

  • A blog was added to share stories about franchise owners, customer experiences, and community involvement.
  • Social media feeds were embedded to showcase the vibrant BIGGBY® Nation.

The next step was design and development, where the focus was on infusing BIGGBY® COFFEE’s unique personality into the website. High-quality images of real customers and franchise owners were incorporated, along with updated typography and color schemes to evoke warmth and energy. The technical team implemented advanced WordPress tools to ensure the site was fast, secure, and scalable. Forms were redesigned to be shorter and more intuitive, with progress bars and auto-fill options to reduce user friction. Meanwhile, mobile-first techniques were employed to optimize the website’s layout, ensuring it delivered a seamless experience regardless of device. Finally, rigorous testing across multiple browsers and devices ensured a polished and reliable user experience at launch.

Key Outcomes

The redesigned website exceeded BIGGBY® COFFEE’s expectations, creating a stronger online presence that resonated with their community-driven ethos.

Customer Feedback

  • Customers and franchise owners praised the website’s inviting design and ease of use, noting it as a true reflection of the BIGGBY® COFFEE experience.
  • Franchise inquiries increased by 35% within the first three months of the launch, thanks to the dedicated franchise landing page and optimized forms.
  • Mobile visitors reported a much smoother experience, with mobile traffic engagement improving by 50%.

Conversion Improvements

  • Lead-to-sale conversion rates rose by 40%, driven by clearer calls to action and streamlined navigation.
  • The bounce rate dropped by 20%, indicating that users were staying longer and exploring more pages.

BIGGBY® COFFEE’s redesigned website successfully bridged the gap between their community-focused offline brand and their digital presence. By focusing on user-friendly design and actionable content, the company is well-positioned to continue its growth and strengthen connections with both customers and potential franchise owners.

Increase in franchise inquiries
0 %
Lead-to-sale conversion rate
0 %
Increase in franchise inquiries
0 %

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